Get High-Performance Google Ads Campaigns That Drive New Customer Leads & Help You Crush Your Competition
Why Choose Google Ads For Builders
There are 3 reasons to choose Google Ads for Builders:-
- Be seen on the first page of the search results
- Start Getting New leads within 10 days of signing up
- Full ROI reporting with comprehensive conversion tracking.
Your Website Is Not On The First Page Of The Search Results – How Do You Get There?
There are 3 ways builders can appear on the first page of Google.
Appearance in the paid listings of the search results is based on a bidding system called Google Ads (formerly Google Adwords). The order in which the advertisers appear is determined by how much they are willing to spend per click (PPC) when the keyword for which they are bidding is searched. So, other than our Google Ads campaign management fees, there is no monthly fee for appearing; you just pay when someone clicks on your ad.
The maps listings are critical for builders and other local businesses because they display whenever Google considers local results to be the most relevant. When someone searches for ‘builders + your city,’ Google recognizes that they are looking for local building construction companies in their area and displays map listings appropriately.
To appear in the Google maps. You must create a free Google Business Profile ( formerly Google My Business). The more information you supply the better. Unlike paid ads, placement in the map listings is ‘organic’ meaning websites are placed according to Google’s search algorithm. You should optimize your Business Profile to appear in the coveted 3 pack. Having trouble with this contact our friends at Local SEO HERO. They are experts in Google Business profile optimization.
The websites you see in the organic listings (and maps) are there because Google believes they are the best quality and most relevant to the search intent of the searcher. The process of earning your place in Google’s organic and map listings is called Search Engine Optimisation (or SEO).
Performing the necessary SEO on your website to move up the rankings to the first page is a medium to long-term investment and can cost you many thousands of dollars and can take many months to get there.
Complimenting your SEO strategy with a Google Ads For Builders campaign allows you to get website leads in the short term, until you have those coveted first-page organic rankings.
Google Ads For Builders – DIY Or Hire A Digital Marketing Agency
As a builder, your expertise is in the construction of homes, not in internet marketing.
That’s quite reasonable! You went through all of that training and started your company with one aim in mind: to help as many families as possible realize their dream of moving into their own homes. When your new customer lead numbers aren’t where you want them to be, it might be discouraging. You understand that you need to make improvements, but how do you go about doing so? You’ve done some research and learned there are many Australian Google Ads Management Agencies, which is beyond your area of expertise. So, how do you go about choosing one?
You’ll need a team on your side who understands the internet marketing requirements of home builders. Mr. PPC is that dedicated and skilled team! We specialize in Google Ads for Builders and have worked with many building firms over the past 5 years. Let us handle your internet marketing. Leaving you to concentrate on creating homes while we work to drive more new client leads through Google .
What Makes Mr. PPC The First Choice For Google Ads For Builders
Mr. PPC has worked in a variety of sectors and has the knowledge and expertise to help you accomplish your marketing goals. As an Australian Internet Marketing Agency, we not only understand the complexity of Google Ads for Builders, we also understand your local customer. This combination provides you with the best chance of achieving the results you desire and deserve, such as higher online visibility for your company and, as a result, more new customer leads.
Read more about our Google Ads Campaign Pricing & Packages.
High Performing Google Ads For Builders Campaigns – Secrets Revealed
Success with your Google Ads campaigns is about finding the right keywords. You can start your keyword research with Google’s own Keyword Planner.
Adding the search term sunshine coast builders to the keyword planner reveals the following results.
When choosing from these lists of keywords we would only choose those keywords that show your customer has high search intent.
A builder who specializes in renovations may add the following keywords as well.
If your niche is acreage home building then you may add the following keywords.
Your First Google Ad
Now using the keywords that you have chosen, do a quick search & examine the existing ads. You will want to familiarise yourself with your competitor’s offers & messaging. We set out to write ads that are the same or better than your competitors to grab the attention of prospective customers. It is also a good idea in your ad to match the messaging on the page of your website we are directing the ad traffic to. This is referred to as message match. Get this right & you’ll improve your ad quality score and get a cheaper cost per click.
N.B. Placement in the top 3 positions can’t be guaranteed & does depend on numerous factors:-
- Your keyword bid,
- The level of competition for your Google Ads keywords,
- The relevance of your Ad to the search keyword &
- Your landing page experience.
If your construction company’s ads don’t make it into the top ad spaces, there are additional paid listing spaces at the bottom of the SERPS as well.