Grow Your Home Construction Business With Pay Per Click (PPC) Advertising & Dominate Your Competition
High Performance PPC Campaigns That Deliver New Customer Leads & Get Your Website Seen On The First Page Of Google
Your thinking, marketing is not what it used to be and you’d be right. It’s not as simple as customers calling you because they found your ad in the Yellow Pages. Read on to discover how many Australian building firms are finding success with Google Ads For Home Builders.
It’s Hard To Get New Customer Leads When Your Website Is Not On The First Page Of The Search Results
There are 3 ways your website can appear on the first page of Google.
Appearance in the paid listings of the search results is based on a bidding system called Google Ads (formerly Google Adwords). The order in which an advertiser’s ad appears is determined by how much they are willing to spend per click when the keyword for which they are bidding on is searched. So, other than our campaign management fees, there is no monthly fee for appearing; you just pay when someone clicks on or makes a phone call to your business from one of your ads.
The map listings are critical for home builders and other local businesses because they display whenever Google considers local results to be the most relevant. When someone searches for ‘luxury home builders + your city’ or ‘custom home builders + your city’, they recognise that the searcher is looking for local building construction firms in their area and displays the map listings appropriately.
To appear in the map listings. You must create a free Google Business Profile (GBP). Unlike a paid ad, placement in the map listings is ‘organic’ meaning websites are placed according to various factors. There are many ways to optimise your GBP to appear in the coveted map 3 pack.
The websites you see in the organic listings (and maps) are there because Google believes they are the best quality and most relevant to the search intent of the searcher. The process of earning your place in the organic and the maps listings is called Search Engine Optimisation (or SEO).
Performing the necessary SEO on your website to move up the rankings to the first page is a medium to long-term investment and can cost you many thousands of dollars and can take many months to get there.
Complimenting your SEO strategy with a PPC campaign allows you to get website leads in the short term until you have those coveted first-page organic rankings.
Does Adwords Work For Home Builders In Australia?
Yes, Adwords is effective. Adwords for home builders is a cost-effective form of advertising that allows you to target qualified, in-market prospects. When used effectively, it may give a high return on investment, allowing you to increase your company’s leads and sales.
Even if your SEO ranking is high, data suggests that building firms who include digital advertising in their marketing mix increase their website visits dramatically.
Will Adwords Work For Your Home Building Company?
Adwords will work for you as long as you put in the effort to do it well.
If you haven’t the knowledge, I won’t lie. It’s a steep learning curve. Take it from me. I know. In 2007 I was asking myself the same questions. I was where you are now. I was a small business owner & my website had only just gone live. I needed leads, customers, and sales fast.
I could see that my competitors were running PPC Campaigns and I was losing business to them. So I jumped in at the deep end. I taught myself everything there was to know about adwords. I created, ran, and managed my own adwords campaigns. Sure I made mistakes, everyone does. As I said, it’s a steep learning curve.
So which way will you go?
DIY Home Builder Marketing Or Do You Hire A PPC Agency?
As a home builder, your expertise is in home construction, not in internet marketing.
That’s entirely reasonable! You went through all of that training and started your building company with one aim: to help as many families as possible realise their dream of moving into their own homes. When your new customer lead numbers aren’t where you want them to be, it might be discouraging. You understand that you need to make improvements, but how do you go about doing so? You’ve done some research and learned there are many Australian Internet Marketing Agencies and managing Google Ads is not in your wheelhouse. So, how do you go about choosing one?
You’ll need a team on your side who understands the marketing requirements of builders. Mr. PPC is that dedicated and skilled team! We specialise in internet marketing for home builders and have worked with many building firms over the past 10 years. Let us handle your digital marketing. Leaving you to concentrate on constructing homes while we work to drive more new client leads through Google .
What Makes Mr. PPC The First Choice For Your PPC Campaign Management
Mr. PPC has worked in a variety of sectors and has the knowledge and expertise to help you accomplish your marketing goals. As an Australian Internet Marketing Agency, we not only understand the complexity of digital marketing for builders, we also understand the Australian real estate customer. This combination provides you with the best chance of achieving the results you desire and deserve, such as higher online visibility for your company website and, as a result, more new customer leads with our Google Ads Management Services.
Setting The Foundations For Google Ads Campaign Success
Success with your Google Ads campaigns starts with finding the right keywords. You can start your keyword research with Google’s own Keyword Planner.
Adding the search term sunshine coast builders to the keyword planner reveals the following results.
When choosing from these lists of keywords we would only choose those keywords that show your customer has high search intent.
A builder who specializes in renovations may add the following keywords as well.
If your niche is acreage home building then you may add the following keywords.
Your First Ad
Now using the keywords that you have chosen, do a quick search & examine the existing ads. You will want to familiarise yourself with your competitor’s offers & messaging. We set out to write ads that are the same or better than your competitors to grab the attention of prospective customers. It is also a good idea in your ad to match the messaging on the page of your website we are directing the ad traffic to. This is referred to as message match. Get this right & you’ll improve your ad quality score and get a cheaper cost per click.
N.B. Placement in the top 3 positions can’t be guaranteed & does depend on numerous factors:-
- Your keyword bid,
- The level of competition for your Google Ads keywords,
- The relevance of your Ad to the search keyword &
- Your landing page experience.
If your construction company’s ads don’t make it into the top ad spaces, there are additional paid listing spaces at the bottom of the SERPS as well.
Keep Website Content Fresh With A Home Builders Marketing Blog
Another Heading to be determined
Word of mouth referrals have been a been a strong driver of our business growth. Perhaps you have a friend who is Dentist and could take advantage of our services. Get them to checkout our Google Ads for Dentists page.