What is PPC?

PPC – Make It A Part Of Your Small Business Marketing Mix

PPC stands for Pay Per Click. PPC Advertising is a form of online marketing where advertisers pay when someone clicks on one of their ads. Essentially you are paying for visits to your website rather than earning those visitors through the organic search results.

Search engine marketing (SEM) is one of the most popular forms of PPC Advertising. SEM is where advertisers pay for ads to appear on the search engine results pages (SERPS). The search engines have developed complex algorithms that display the most relevant ads to match a search query.

Pay Per Click Advertising

When one creates a PPC Ad for Google for example. You tell Google what keywords you’d like the ad to show for and the maximum you’d like to pay for a click. You are bidding for placement in Google’s sponsored results. When someone searches for a particular result a mini-auction takes place in the background to determine which ads appear on the page & in which position. It’s not as simple though as bidding the most for the best placement. Ad Rank also comes into play. If you’re looking for someone to manage your Google paid search campaigns. We are experts in Google PPC.

Social media marketing (SMM) is another form of Pay Per Click Advertising. Facebook Advertising is the most popular form of SMM. Unlike SEM, Facebook Advertising is different. Rather than using keywords for placement, you choose relevant audiences you think would be appropriate for your ad. Facebook Users in these audiences are shown your ad when they are browsing their newsfeeds. You have to make your ad enticing enough to interrupt them and get them to click through. If you are looking for an expert in Facebook PPC then we have years of experience.

You can also run Pay Per Click Ads on Bing, Yahoo, Instagram & Pinterest. Google & Facebook advertising though will reach 90% of your audience. After all, they are the biggest players. If PPC is not already a part of your small business marketing mix then you have to ask yourself. Can you afford not to? If you’d like to use an expert agency to set up & manage your PPC Ads then you are in the right place. Mr. PPC are considered one of the most affordable PPC Advertising agencies in Australia!

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