Grow Your Business & Outshine Your Competition Using Google Ads
Marketing isn’t what it used to be. Gone are the days when customers found you through the Yellow Pages.Now, Google Ads for plumbers offers a powerful way to get your business noticed by potential customers.
With PPC campaigns starting at $549 per month, you can quickly appear on the first page of Google, attract leads, and outshine your competitors.Discover how Australian plumbing firms are thriving with Google Ads.
It’s Hard To Get More Customers When Your Website Is Not On The First Page Of The Search Engine Results
Did you know? There are 3 ways your website can appear on the first page of Google:
Your ad appears in the paid listings of search results based on a bidding system called Google Ads. The order in which an ad appears is determined by the bid amount for the keyword. Aside from our campaign management fees, there’s no monthly fee for appearing; you just pay when someone clicks on or calls your business from your plumbing ads.
- Map listings are crucial for plumbing and other local businesses because they show up when Google deems local results most relevant. When someone searches for “plumbing companies + your city” or “emergency plumbing + your city,” Google displays the map listings accordingly.
- To appear in map listings, create a free Google Business Profile (GBP). Unlike paid ads, placement in map listings is organic, based on various factors. Optimize your GBP to appear in the coveted map 3-pack.
- Websites in the organic listings (and maps) are there because Google considers them the best quality and most relevant to the searcher’s intent. The process of earning a place in these listings is called search engine optimization (SEO).
- SEO is a medium to long-term investment, often costing thousands of dollars and taking several months to achieve first-page rankings. According to industry data, businesses can spend between $5,000 and $20,000 per month on SEO services, depending on their strategy and goals. While investing in SEO is crucial for long-term success, complementing your SEO strategy with a Google Ads campaign can help generate leads in the short term, as paid search ads account for 45% of page clicks. This dual approach ensures your business gains visibility and attracts customers both immediately and over time.
Does Pay Per Click Advertising Work For Plumbers In Australia?
Yes, PPC Advertising is effective. It allows you to target qualified, in-market prospects cost-effectively. When used effectively, it can yield a high return on investment, increasing your company’s leads and sales. Even with high SEO rankings, data suggests that plumbing businesses incorporating digital advertising see a significant increase in website visits.
Will Google Ads Work For Your Plumbing Company?
Google Ads will work for you as long as you put in the effort to do it well. If you lack the knowledge, I won’t lie, it’s a steep learning curve. Take it from me, I know. In 2007, I was asking myself the same questions. I was where you are now. I was a small business owner, and my website had only just gone live. I needed leads, customers, and sales fast.
I could see that my competitors were running Ads, and I was losing business to them. So, I jumped in at the deep end. I taught myself everything there was to know about Google Advertising. I created, ran, and managed my own Ads campaigns. Sure, I made mistakes; everyone does. As I said, it’s a steep learning curve for managing a Google Ads account.
So, which way will you go?
DIY Digital Marketing Or Do You Hire An Agency?
As a plumber, your expertise is in plumbing, not in marketing strategy or advertising on Google. That’s entirely reasonable for a small business looking to offer local plumbing services! You went through all that training and started your plumbing company with one aim: to help as many families with their plumbing problems as possible. When your new customer lead numbers aren’t where you want them to be, it can be discouraging. You understand that you need to make improvements, but how do you go about doing so? You’ve done some research and learned there are many Australian Internet Marketing Agencies, and managing Google Ads is not in your wheelhouse. So, how do you go about choosing an agency?
You’ll need a Google Ads Agency on your side who understands the marketing requirements of plumbers. Mr. PPC is that dedicated and skilled team! We specialize in internet marketing for plumbing business’s and have worked with many plumbing firms over the past 10 years. Let us handle your marketing, allowing you to concentrate on your plumbing services while we work to drive more new client leads through Google.
What Makes Mr. PPC The First Choice For Your AdsCampaign Management
Mr. PPC has worked in a variety of sectors and has the knowledge and expertise to help you accomplish your marketing goals. As an Australian Digital Marketing Agency, we not only understand the complexity of internet marketing for plumbers, we also understand the Australian consumer and their need for local plumbing services. This combination provides you with the best chance of achieving the results you desire and deserve, such as higher online visibility for your company website and, as a result, more new customer leads with our Google Ads Management Services.
Setting The Foundations For Google Ads Campaign Success
Use Relevant Keywords
Success with google ads for your plumbing business starts with finding relevant keywords. You can start your keyword research with Google’s Keyword Planner is an essential tool for finding keyword ideas to better target your products or services.
Adding the search terms plumbing or emergency plumbing Sunshine Coast to the keyword planner reveals the following results.
When choosing from these lists of keywords we would only select those keywords that show your customer has high search intent.
Google Ads For Plumbers – Your First Ad Group
Now, using the keywords you have chosen, do a quick Google search and examine the existing ads. You’ll find your competitors’ ads provide valuable insights into what your customers are looking for in terms of messaging and offers. By understanding the market better, you can craft ads that stand out. The next step is to write ads that are as good as or better than your competitors’ to grab the attention of prospective customers. It is also a good idea to match the messaging in your ad with the landing page of your website where we are directing the ad traffic. This is referred to as message match. Get this right, and you’ll improve your ad quality score and get a cheaper cost per click overall, leading to a higher conversion rate.
N.B. Placement in the top 3 positions can’t be guaranteed & does depend on numerous factors:-
- Your keyword bid,
- The level of competition for your Google Ads keywords,
- The relevance of your Ad to the search keyword &
- landing page experience.
If your plumbing company’s text ads don’t make it into the top ad spaces, there are additional paid listing spaces at the bottom of the Search Engine Result Pages (SERPS) as well.
Your not just limited to text ads, you can also run display ads on the Google display network, and ultimately remarketing ads.
Optimise Your ROI With Landing Page Conversion Tracking
To make the most of your marketing budget, it’s essential to track how well your landing pages convert visitors into leads or customers. Implementing conversion tracking allows you to see which ads and keywords are driving the most valuable actions on your site. By analyzing this data, you can optimize your campaigns to improve performance and maximize your return on investment (ROI). This detailed insight ensures your ads provide the best possible results.
Reduce Wasted Adspend: Use Negative Keywords
Don’t waste money on clicks that don’t convert. By using negative keywords, you can filter out searches that are not relevant to your services. For example, if you don’t offer emergency plumbing services, you can add “emergency plumbing” as a negative keyword to ensure your ads don’t appear for those searches. This helps reduce wasted ad spend and ensures your ads are seen by potential clients who are more likely to need your services.
Increase Click Through Rates with Ad Extensions
Ad extensions are a great way to increase your ad’s visibility and click-through rate (CTR). Extensions like call buttons, location information, and additional links provide more reasons for potential customers to click on your ad. By making your ad more informative and accessible, you improve its performance and attract more clicks from users ready to engage with your business.
Keep Website Content Fresh With A Plumbing Marketing Blog
One way to keep your website content fresh is to start a blog. A blog is a great platform for sharing news and updates about your business, as well as helpful tips and advice for customers. Plus, a blog can help you attract new leads and customers to your website. To get started, simply create a blog section on your website and start writing posts using relevant keywords related to your business. This not only improves your SEO but also positions you as an expert in the plumbing industry, drawing in more potential clients.
Your Next Steps: Schedule A Free Consultation
Ready to take your plumbing business to the next level with our Google Ads Management Services? Schedule a free consultation with Mr. PPC today. Our team will conduct a free analysis of your current marketing efforts and provide tailored recommendations to help you grow your business. Don’t miss out on the opportunity to increase your online visibility and attract more leads. Contact us now to get started!
