Google Ads For Electricians – A Google Ads Guide For Electricians

Get More Customers Fast With Google Ads

High Performance Google Ads Campaigns That Drive New Customer Acquisition

When Your Website Is Not On The First Page Of Google – Its Hard To Get New Customer Leads

Electricians across Australia and the world are always looking for new customer leads. Read on to discover how many have found success with Google Ads for Electricians.

But first….

There are 3 ways your website can appear on the first page of Google.

Paid Listings

Appearance in the paid listings of the search results is based on a bidding system called Google Ads (formerly Google Adwords). The order in which an ads appear is determined by how much other electricians are willing to spend per click (PPC) when the keyword for which they are bidding is searched. So, other than our campaign management fees, there is no monthly fee for appearing; you just pay when someone clicks on your ad or makes a telephone call.

Map Listings

The map listings are critical for your electrician business and other local businesses because they display whenever Google considers local results to be the most relevant. When someone searches for ‘electrician+ your city,’ or ‘electrical services + your city,’ Google recognizes that they are looking for local electricians in the area and displays google map listings appropriately.

To appear in the Google maps. You must create a free Google Business Profile ( formerly Google My Business). Unlike paid ads, placement in the Google map listings is ‘organic’ meaning websites are placed according to Google’s search algorithm. There are many ways to optimize your Google Business Profile to improve your position in the Map Listings.

Organic Listings

The electrician websites you see in the organic listings are there because Google believes they are the best quality and most relevant to the search intent of the searcher. The process of earning your place in Google’s organic listings is called Search Engine Optimisation (or SEO).

Performing the necessary SEO on your website to move up the rankings to the first page is a medium to long-term investment and can cost you many thousands of dollars and can take many months to get there.

Complimenting your SEO strategy with a Google Ads for Electricians campaign allows you to get website leads in the short term until you have those coveted first-page organic rankings.

Does Google Adwords Work For Electricians?

Will Google Adwords Work For Your Electrician Business?

Google Ads will work for you as long as you put in the effort to do it well. 

If you haven’t the knowledge, I won’t lie. It’s a steep learning curve. Take it from me. I know. 15 years ago I was asking myself the same questions. I was where you are now. I was a small business owner & my website had only just gone live. I needed leads, customers, and sales fast.

My competitors were running Google Ads and I was losing business to them. So I jumped in at the deep end. I taught myself Google Ads. I created, ran, and managed my own Google Ads campaigns. Sure I made mistakes, everyone does. As I said, it’s a steep learning curve.

So which way will you go?

Do You DIY Or Hire A Digital Marketing Agency

Your specialization as an electrician is in providing electrical services for your customers, not your businesses internet marketing. And that’s very reasonable! You went through all of that schooling and established your business with one goal in mind: to help as many customers as possible with their electrical problems.

It’s discouraging when your new customer numbers aren’t where you’d like them to be. You know you have to fix things, but how do you do it? Digital marketing is beyond your area of expertise, and after doing some research, you’ve discovered there are many Australian PPC Agencies. So, who are you going to go with?

You’ll need a team on your side who understands the digital marketing requirements of electricians.

That devoted and experienced crew is Mr. PPC! We specialize in digital marketing for electricians and have worked with many small businesses over the past 10 years. You can focus on your customers goals while we focus on your company’s outcomes when you leave the digital marketing to the professionals.

What Makes Mr. PPC The First Choice For Your Google Ads Campaign Management

Mr. PPC has worked with many electricians and has the knowledge and expertise to help you accomplish your ROI goals. As an Australian Digital Marketing Agency, we not only understand the complexity of Google Ads for Electricians, we also understand your local customer. This combination provides you with the best chance of achieving the results you desire and deserve, such as higher online visibility for your electrical business and, as a result, more new customer leads. If you need more convincing then visit our Google Ads Management page.

Google Ads Keyword Research – Where to Start

Commonly Searched Keywords For Electricians

Your First Google Ads Campaign

Got A Friend Who Needs To Grow Their Business

Word of mouth referrals have been a been a strong driver of our business growth. Perhaps you have a friend who is a dentist and could take advantage of our services. Get them to checkout our Google Ads for Dentists page.

We have also had great success and much experience running Google Ads For Plumbers campaigns.